KatlegoM – Developer and UI/UX Designer

Welcome to Lesedi Bespoke Handmade Candles & Fragrances, where magical moments are crafted, and living spaces are transformed into tranquil havens. Led by the visionary Malebo Tlhakanye, our brand is inspired by the Sesotho/Setswana word ‘Lesedi,’ which means ‘light.’ Just like the radiant light Malebo’s daughter brought into her life, our products are designed to infuse warmth, comfort, and joy through the art of fragrance.

The Quest for a Distinct Identity: When Malebo approached me to help elevate her brand, I was thrilled to embark on this exciting journey with her. Our mission was clear – to create a unique and captivating brand identity that resonated with her vision and passion for creating delightful moments. The journey was not only professional but also a delightful learning experience as we sought to bring the essence of Lesedi to life.

Crafting a Captivating Visual Identity: The first step in our journey was designing a striking logo that encapsulated the essence of Lesedi. We wanted a design that would embody the brilliance of light while exuding elegance and tranquility. After several iterations and creative exchanges, we arrived at a captivating logo that captured the heart of Lesedi.

An Array of Bespoke Brand Collateral: From business cards to letterheads, each brand touchpoint presented an opportunity to immerse audiences in the magical world of Lesedi. The logo’s enchanting presence graced every aspect, spreading the message of warmth and comfort.

Crafting an Inspiring Company Profile: To further showcase the artistry of Lesedi, we created an inspiring company profile. The carefully crafted write-up detailed the brand’s journey, philosophy, and dedication to crafting each scented candle and fragrance with love and care.

A Symphony of Fragrance and Joy: The process of designing the brand collateral was akin to composing a beautiful symphony. Sticker, care guide cards, gratitude cards, promotional material, invoice, quotation templates, and email signatures all harmoniously complemented the core message of Lesedi – to ignite the senses and elevate daily rituals.

An Ethos of Quality and Sustainability: At Lesedi, quality and sustainability are at the heart of every creation. We ensured that eco-friendly materials were thoughtfully sourced and used in the packaging, reflecting the brand’s commitment to preserving nature’s beauty.

A World of Fragrance Awaits: Lesedi’s extensive range of scents, carefully curated to suit different moods and preferences, offered a world of fragrance to customers. From fresh and invigorating to cozy and comforting, our diverse collection allowed customers to create personalized sensory experiences.

Creating Memorable Spaces: Lesedi’s scented candles infused any room with enchanting aromas, setting the ambiance for cherished moments. The reed diffusers provided a lasting fragrance, while the linen/room sprays offered an instant pick-me-up for a quick burst of freshness.

Conclusion: The journey with Lesedi Bespoke Handmade Candles & Fragrances was truly special. Malebo’s dedication and passion for crafting magical moments were contagious and inspiring. As a visual designer and developer, I take great pride in having contributed to the brand’s success. I am delighted to have played a part in illuminating spaces and bringing warmth, comfort, and joy into the lives of Lesedi’s cherished customers.