KatlegoM – Developer and UI/UX Designer

In collaboration with Livewire Productions and Flyweh Records, Ha Boi Productions has embarked on a powerful and impactful initiative known as the #BUWA Depression Awareness Campaign. This campaign aims to shed light on the pressing issues of stress, depression, and anxiety, urging individuals to break the silence and seek support for their mental health challenges. As a visual designer and developer, I am honored to be a part of this meaningful project and contribute to raising awareness through innovative messaging tools.

A Meaningful Journey: Being involved in the #BUWA Depression Awareness Campaign has been a profound learning experience for me. The campaign serves as an essential platform to address the mental health issues faced by countless individuals. By designing Information, Education, and Communication (IEC) materials for the campaign, my goal is to create visually compelling and emotionally resonant content that captures the essence of the initiative and encourages conversations about mental health.

Empowering Through Awareness: Mental health is a critical aspect of overall well-being, and it is imperative to foster awareness and understanding within society. Through the #BUWA campaign, we seek to empower individuals to express their feelings, disclose their mental health conditions, and reach out for support. By breaking the stigma surrounding depression, stress, and anxiety, we hope to create a more compassionate and supportive community.

The Song that Inspired Change: The #BUWA campaign was inspired by a powerful song, “BUWA,” by Mojelo Mojelo, a multi-talented recording artist, producer, activist, and Ha Boi’s Operations Officer. Written in Setswana, one of South Africa’s eleven languages, the song delves into the topic of depression and the barriers people face in discussing their mental and emotional challenges openly. This song sparked profound discussions, leading to the birth of the #BUWA Depression Awareness Campaign.

Innovative Messaging for Impact: Our team is committed to using innovative messaging tools to extend the reach of the #BUWA campaign. By leveraging various mediums such as IEC materials, social media, media partnerships, and collaborations with NGOs, government bodies, and private sectors, we strive to amplify the campaign’s message and inspire positive change.

Conclusion: The #BUWA Depression Awareness Campaign represents a pivotal step toward building a society that prioritizes mental health and supports those facing depression, stress, and anxiety. As a visual designer and developer, I am honored to lend my creative expertise to this noble cause. Together, with Ha Boi Productions, Livewire Productions, and Flyweh Records, we aim to raise awareness, foster open conversations, and break the barriers surrounding mental health issues. Let us unite in this movement of compassion, empathy, and empowerment, and make a lasting impact on the lives of countless individuals. #BUWA